GoodFor slow lifestyle refillery
packaging – animation – social – typography – signage
GoodFor are a bulk food retailer rapidly expanding across New Zealand, with the goal of reducing waste by making package-free shopping easy, and positively influencing and educating our culture to make more sustainable and healthy purchasing decisions.
Their stores are fully plastic-free and stock many sustainable lifestyle products alongside their 400+ package-free bulk ingredients, and I am lucky enough to work with them on an ongoing basis on branding and design work from product packaging and launches, engaging social media content, signage, educational pieces, store openings, and more. This is a brand that really aligns with my personal values and it's been incredibly fulfilling to champion their mission.
Credit to Marx Design for the original branding including logo, colour palette & primary typeface.