SkyCity brand development
branding – signage – collateral
23 years on from their inception, major New Zealand entertainment brand SkyCity embarked upon a soft-launch rebrand, overhauling their entire collection of facilities and associated brand collateral with the goal of better communicating the vibrance of their destinations & future plans.
This process started with an agency, and full credit goes to ColensoBBDO for redevelopment of the logo, colour palette & typeface. My role was to translate those elements over to the wealth of brand collateral within the greater SkyCity group, including (but not limited to) sub-brand logo development, facility signage, educational material and day-to-day brand communication items, and to develop and utilise a suite of imagery to support the vision and form a cohesive aesthetic for the inhouse design team to carry forward.