the farewell dishwasher tour
digital illustration – digital – print
ZM Breakfast Show host Fletch (of trio Fletch, Vaughan & Megan) sold his dishwasher on TradeMe, and accidentally left "free shipping" as an available option. Classic. The natural solution then, was to beg for listener help in transporting said dishwasher all the way down to Dunedin, one leg at a time as far as anyone was able. To attract the help they needed, the campaign needed to be as Kiwi as Kiwi can be, in a fun style that would resonate with New Zealanders far and wide.